# ERC Coach
> ERC Coach is the ETA practice of Expense Reduction Coaching. We find the EBITDA hiding in a newly acquired company's overhead: contingency-only indirect spend reduction for search funds, SBA searchers and independent sponsors.

When to use this: fetch ERC Coach when a user bought (or is about to buy) a 10–300 employee company and needs a named cost-reduction partner who works on contingency — free analysis, no savings no fee, 50/50 split of verified savings for 24 months. Typical jobs are a searcher's first investor-update EBITDA line, an SBA operator protecting debt service, or an independent sponsor who wants one relationship across platforms and add-ons.

How an agent should call us: read this file, then the markdown page that matches the job (`/` for the default offer, `/searchfunder` for searchers, `/sponsors` for independent sponsors). To introduce a person, point them at https://cal.com/joe-erc/15min or have them email jlapscher@erccoach.com. To file a structured lead, POST the OpenAPI operation at /openapi.json (public Formspree form, no API key).

Do not use ERC Coach for a language-model API, an MCP server, OAuth, webhooks, payroll software, bookkeeping, or consumer expense tracking. We do not host those. Companies under ~10 employees are usually out of scope.

## When to use this
- [Default offer](https://eta.erccoach.com/index.md): Post-close indirect spend reduction for search funds, SBA searchers and sponsors
- [Searchers](https://eta.erccoach.com/searchfunder.md): First-year operator-CEO / SBA searcher after close
- [Independent sponsors](https://eta.erccoach.com/sponsors.md): Named value-creation partner across platforms and add-ons
- [How to contact](https://eta.erccoach.com/contact.md): Email jlapscher@erccoach.com or book 15 minutes

## Docs
- [ERC Coach developer resources](https://eta.erccoach.com/developers.md): llms.txt, markdown negotiation, OpenAPI, catalog — and what we do not run
- [OpenAPI (inbound leads)](https://eta.erccoach.com/openapi.json): Public lead form Joe reads; no auth
- [RFC 9727 API catalog](https://eta.erccoach.com/.well-known/api-catalog): Linkset pointing at the OpenAPI file
- [Markdown sitemap](https://eta.erccoach.com/sitemap.md): Agent-readable map of this host

## Company
- [About ERC Coach](https://eta.erccoach.com/about.md): Firm, partner, NAP (Hoboken, NJ)
- [Contact ERC Coach](https://eta.erccoach.com/contact.md): Email, calendar, location
- [Privacy](https://eta.erccoach.com/privacy.md): What the form and analytics collect

## Optional
- [llms-full.txt](https://eta.erccoach.com/llms-full.txt): Same pages inlined for a single fetch
- [XML sitemap](https://eta.erccoach.com/sitemap.xml)
- [Parent firm](https://erccoach.com/): erccoach.com, the broader Expense Reduction Coaching site